The Best Digital Services In The USA

Developing a successful online sales process that emulates your showroom experience is a culmination of efforts. To have an effective modern sales department, it is imperative that your internet leads are the top focus. A process must be in place to funnel these customers into YOUR showroom. The first to win the relationship, wins the sale. You must be fast to respond and use positive language to overwhelm these customers with good information. If you do not successfully reach the customer on first contact, you must follow up consistently using language that provokes a response. 

The first response to your online leads is where some of your best talent should be utilized. This is not an area where dealers should have someone with limited sales experience arbitrarily making phone calls and sending outdated, or irrelevant templated responses. Dealers spend huge amounts of money to generate these leads, and they must not be wasted. Everything must be sales focused.

In working with my business, I will help you do the following:

Lead Conversion Package:

    •  Work with current salespeople/BDC to develop talent while identifying who needs the most work.
    • Identify patterns of missed opportunities within your CRM.
    • Review current follow up processes and templates within CRM. Salespeople must engage customers with salesmanship and avoid language that scares customers away such as “just following up” and “just checking in”. They must ask open-ended questions that guide customers down the road to the sale. Custom templates and word tracks proven to provoke engagement are provided for your dealership.
    • Assess current online processes and figure out what is working and where we can implement positive
      changes.

Lead Engagement Package: 

Benefits of Conversion package plus:

    • Make sure ALL inbound internet leads are answered immediately (call, text AND email to gauge customers
      preferred method of communication.)
    • Teach by actions the VERY simple method of “The Art of Text Message Selling”. A proven method of
      maximizing sales appointments. Manuals will be passed out to staff at no additional cost to dealer.
    • Coordinate with your VIN solutions rep the consistent drip of outbound email campaigns to your customers.
    • I will teach you how to properly mine your CRM data if you are not doing so already.


Precision Dealers Package:

Full Benefits Including:

  • Assess 3rd party lead provider performance and make recommendations.
  • Help assess overall marketing spend and make recommendations with your management team.
  • Provide insight into new products, including but not limited to the AI and CDP space. (There are some
    very powerful tools becoming available to dealerships that will help turn your data into revenue.)
  • Review website layout and make recommendations on proven methods to convert more of your web
    traffic to leads.
  • Answer live website and Facebook chats in real time.